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About

21,881 STEP UP CHALLENGE
September 10 - October 10, 2023
World Suicide Prevention Day–World Mental Health Day

Pick a day anytime between September 10 and October 10, 2023, to make a difference and challenge stigma.
 

Individual: ¥1,500

Children (under 12): Free​

Each entry includes:

Event swag (first 500 people)  and the chance to win in the cups.

​*Please note that event swag and prizes can be mailed within Japan only

We ask you to join us in honoring the 21,881 people who lost their lives to suicide in Japan last year. Whether solo or as part of a group, you can support TELL’s mission as we create hope through our actions. 

You can choose to commit to the challenge in a way that you find the most meaningful. One option is to use your fitness tracker by setting a one-day goal of walking 21,881 steps. However, walking isn’t the only option. Whether you’re cycling, swimming, dancing or meditating for 21,881 seconds, or even writing a 21,881 character story–whatever you choose to do, it all matters. 

After signing up, let us know what you will be doing, and don't forget to take photos or videos to document the process. Together we can show support for mental health in our community. 

different ways to compete

All teams and individuals will have the chance to participate in our cup challenges! Got a friendly rivalry with another company, school, or neighbor? Want to see which department is the fittest or most persuasive? We have a way for you to resolve these questions!

    MOST STEPS individual    

  • Individual walker with the highest number of steps in one day.

  • Submit a photo or screenshot of your step tracker to qualify at this link by October 15, 2023.

  • The winner will be announced on October 20, 2023.

MOVE FOR MENTAL HEALTH NATIONWIDE CUPS

These cups cover both the Step Up Challenge and Tokyo Tower Climb. Participate in one or both! *Individuals can compete in the community category.*

 Fundraising Cu
 (Company, School, and Community/Individual) 

Sign up to create a fundraising campaign here. View our Donorbox tutorial. Share your campaign with family, friends, colleagues, followers, and the Obasan down the street. The top fundraiser in each category (Company, School, Community/Individual) wins a Fundraising Cup.
  • Campaigns are open until October 15, 2023

  • Winners for each category will be announced on October 20, 2023

  • The top fundraiser in each category wins this cup

TELL's Okinawa Office

 Awareness Cup 
 (Company, School, and Community/Individual) 

Urban Heroes
A Nara Stepper
Raise awareness about mental health and suicide prevention in the community. Share with us about your campaign at this link.

Awareness Cup entries will be judged based on factors such as:

  • Creativity

  • Number of participants

  • Social media engagement, etc

 

Get creative! Here are some examples of what groups have done in the past.

  • Photo walk across Tokyo

  • Family sports day in the park

  • School wide Walk-a-Thon and Mental Health Week

All submissions are due by October 15, 2023. Category winners will be announced by October 20, 2023.

JOIN THE CONVERSATION!

Use #STEPUP2023 on social media to add your mental health walk to the TELL SNS community!

Contact
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