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Thank you for raising ¥1.2 million! 


September 10 - October 10, 2020

  • Walk 20,169 steps in one day;

  • Honor the 20,169 lives lost to suicide in Japan last year.

  • Registration fees and donations fund the TELL Lifeline.

  • Raise awareness on social media and beyond.  #StepUpforMentalHealth 

  • Start a team with your company, school, or community - or walk solo.

  • Win team cups for fastest time and highest fundraising total.


For the past three years, TELL has partnered with Tokyo Tower with a climb to the top to raise funds on World Suicide Prevention Day. In 2019, a sold out crowd of 500 climbers raised 5 million yen to support the TELL Lifeline. 


2020 takes a completely different format. We won't gather 500 people to climb Tokyo Tower in a pandemic but the need to raise awareness and fight stigma surrounding mental illness is more important than ever. 


So instead, we're going to STEP UP! Use your fitness tracker and challenge yourself to a one-day step goal of 20,169. You can take a walk anywhere in Japan - in the mountains, along the beach, down a country road, or in the heart of the city. Your route can be flat, hilly, or even all staircases. 

You won't only walk, but also raise funds to help the TELL Lifeline expand its operations to 24/7. And you can build awareness of mental health by sharing our campaigns on social media or starting one of your own.


September 10th is World Suicide Prevention Day and people all around the globe will be walking, marching or running to “take a step” to remove stigmas around mental health.Come out – by yourself, or form a team – to make a difference by raising money to help us take the TELL Lifeline 24/7. Every step helps change lives.


During these incredibly challenging and unprecedented times brought on by COVID-19, TELL has been working overtime to ensure Japan has critical information and resources available via the website, social media, teletherapy and the lifeline and Chat. 

TELL is aiming to take the Lifeline service 24 hours a day, seven days a week, and extend the hours of crisis chat support. Funds raised from this event will be used to help train phone counsellors, continue to grow the online chat service and expand the volunteer base and support services to people across Japan. Now, more than ever, these resources are crucial.

3000+ calls and chats successfully connected

100,000+ hits

to the COVID-19 resources on the website

15+ workshops to the community

20+ interviews with tv, print and digital journalists

100% transition on counseling sessions to teletherapy

TELL Ambassador wrote an article and was featured on a podcast for Japan Times


There are incentives for being the winner of either the fundraising or the awareness categories, where your efforts will be announced on October 10th. There will still be a great trophy for winning either competition and on the awareness side, we will have 2 judges decide which team leveraged their creative talents best to effectively reach the most people!

Corporate Cup

The corporate cup is a team race event allowing corporate supporters to challenge each other in both fundraising and fastest time.

School Cup

The university/school cup is a team race event allowing teachers and students from various schools to challenge each other in both fundraising and fastest time.

The Community Cup is a team race event allowing a group of individuals to join together and to challenge each other in both fundraising and fastest time. 

Community Cup



Registration Cost

Team: ¥6000
Adult: ¥1500

Child (under 12): Free

Each entry includes: Event swag,

Completion certificates

How does it work?

 TELL 2020 Step Up For Mental Health Challenge details and the how to.

Virtual Climber

Can't participate but want

to support the event anyway?

Click to become a

Virtual Climber



Have a question? Feel free to contact us!

sponsorship/corporate inquiries:

Wesley Center 2F
6-10-11 Minami Aoyama
Minato-ku, Tokyo

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